Promotional video analysis

Target audience is parents and their kids, showing educational aspects within the narrative.
Mode of address is calm and relaxed but professional, the narrative focuses on the kids.
All the kids in the video are wearing neat school uniform showing the brand and school colours.
There is high key lighting throughout, every shot is well lit. The music is throughout the video, over clips and then matched up with the kids singing. The music is a choir version of a modern day song, which the kids looking at going to the school will know. The music also links into the narrative because the title of the promotional video is our story showing pictures of school events, the song is "story of my life".






The target audience for this video is adults. The video is calm and shows only adults in a hotel and luxury spa. The video is professional and formal and the narrative is showing you only adults in the accommodations and activities they have to offer. The video uses a lot of natural lighting and amber lighting from mainly candles. The slow pace clips go with eh slow relaxing music so the video matches with the music. It shows clearly the hotel and spa and at the end has the logo and name of the hotel to show the brand.




This video is targeted at an older audience, form students to adults due to the facts about starbucks the way through and its directly advertises to students and families. The clips features Starbucks cups showing the brand and logo. The font is large and clear to read. The colours go with the colours of the logo. The video also has clips of people who are at the cafe, this incorporates a family friendly vibe to the business chain. The music is calming and the video is slow pace to create the idea of it being a relaxing place but when it gets the clips of people at Starbucks it picks up a quicker pace to show that it is still a fun place to be.




The target audience for this is kids and their parents. The video includes interviews from both parents and kids who take part in teddy tennis. The Teddy tennis logo shows up continuously. The lighting is all natural and the video includes shots like zooming out, which makes the video seem more professional. The video also shows footage of the kids playing tennis and how teddy tennis works, they make it seem fun, active and kid friendly. There is a continuous fast pace to make the video seem exciting to kids. The music in the video is what they use when teaching tennis to give the viewer a clips of what to expect.