Music video and research techniques

Music video lesson 1
Andrew Goodwin- codes and conventions "dancing in the distraction factory"
Carol Vernallis- summarise articles, quotes 
Analysis 5 music video- 2 extensive detail, conventions and construction of video, mention goodwin
Complimentary, contradicting or amplify

The first feature of a music video, Goodwin, claimed was that there is a relationship between the lyrics and the visuals on screen
Lyrics and visuals:
Illustrating- showing something
amplifying- making it look bigger e.g lip syncing
contradictory- going again lyrics


Genre exists
Stadium performance
studio performance
location
narrative
conceptual/ experimental

Artistic branding
celebrity culture
artistic portrayal
Implications on looking good

following from artist close ups, a feature linked to this is star iconography which each artist will develop in their music video.
This could be though either of the following:
branding
style
brand values/ unique selling points

Looking and voyeurism
concept of voyeurism. meaning the audience see something that they would or should not usually see.
form of
Nudity, near nudity/ revealing cloths
exhibitionism
an intimate location e.g bedroom
frame within frame
The "male gaze" is often used to attract a male audience. the male gaze is a focus on presentation

Andrew goowin noticed music videos are often intertextual references to"
other music videos
films
tv shows
this can be homage, pastiche or even some kind of brand synergy

5 key aspects\

thought beats- where you see the sound
narrative and performance
the star image
relation of visuals to song
technical aspects of a music video

Hndheld, jump cuts, amplifying lyrics with singing, illustrates lyrics with actions matching lyrics, performance and narrative

Genre of music video- explanation and evidence/ context, lyrics with the video - illustration/ amplification/ contradiction, visuals with the music, does it illustrate? amplify? contradict? Narrative with he music, chorus, verse? star image?

Performance, Amplification with lip syncing, voyerism





Research techniques lesson 1

Production research- textual analysis- research conducted to inform the production process of a media product e.g techniques locations, genre etc.
Market research- qualitative- more through investigation into the reasons why products are produced and how they appeal to the consumer. statistics
Audience research - quantitive- the analysis of who consumes what media products and why. opinions focus groups

Primary and secondary