Music video analysing

The music video is for "why'd you only call me when you're high" by the Artic Monkeys, the genre is narrative, as there is no performance at during the video, it only shows the band member Alex Turner walking around the streets after getting high/ drunk at a bar. The narrative shows him trying to get in contact and find this girl, after messaging her at the bar and them him leaving to try and get to her house.  You could also argue that the video is also experimental/ conceptual because the man is supposed to be high and this gets illustrated throughout when he hallucinates and the camera shows the hallucination and then what is really happening, the camera also blurs out at some point to re-illustrate that he is meant to be high. The artist acts as a narrator and character of this music video this adds authenticity to the video. Goodwin believed that music videos should ignore common narrative but most current music videos include this one do include a strong narrative that show the songwriters vision of what the song is about.

Hey Ya! By the Outkast music video is a narrative and performance video. It's narrative because before the song starts the video shoes the members of Outkast in the dressing room talking to a manager, then moving onto the stage to perform. It's a narrative of a performance. Then as they are singing and playing Hey ya! on stage it turns into a performance. As they are playing on stage the video also shows the show being played in different homes and the audience reacting to the performance, making it narrative because it is structured. The lyrics in the video are amplified by the artist lip syncing the video, emphasising the words as he sings along. The visuals go with the music video, it amplifies the music, as it is a performance and they are performing the song. This video has a frame within a frame as when the song is introduced they are seen on a TV and watching this from a another screen, makes it a frame within a frame and this breaks the fourth wall and so this could be argued as a type of voyeurism as the audience see's what they don't usually see. The beats within the song are shown by the dancing from the main singer, his movements fit with the beats of the song throughout.



This music video is Katy Perrys Hot n Cold. This video is both performance and narrative , as it does have a narrative of a man changing his mind at a wedding, and during the narrative it has some performance from the singer in different locations, one on stage with a band, another on the street with backup dancers. The music video illustrates the lyrics as she lip syncs throughout the whole video, this is one of the conventions set up by Adrew Goodwin as mentioned in his book "dancing in the distraction factory", although the narrative and performance illustrates the lyrics as Katy chases her man and beats him up because he changes his mind, he is Hot n cold". In all of Katy Perrys music videos, it features Katy Perry, you could argue that this is the branding and unique selling point for the video it is also it's star image. She was during the video rips of part of her dress, so that she is wearing a small outfit, you could argue that this is voyeurism because of this outfit. To help create authenticity is Katy Perry being the narrator and actress in the video because it's like her telling the story and showing it however the reminder that it is a music video comes from the lip syncing.

This music video by Green day for the song 21 guns, is a narrative and performance video. This is shown through a narrative staring a couple trapped in a room with bullets flying through the walls, and then the band playing the song. Both the narrative and performance is happening at the same time and the clips go back and forth between the performance and narrative. Goodwin though that for their roles in advertising, music videos should ignore common narrative, and this is what this music video does as the narrative isn't clearly explained and can be seen as open for interpretation, also the narrative is interrupted by the performance clips. The lyrics, to a certain extent amplifies and illustrates the video. It amplifies because the band lip sync, so it enhances and amplifies the lyrics. The illustration comes from the chorus, as when the chorus starts and the words "21 guns" gets sung, there are bullets flying through the room, illustrating 21 guns. Nearing the end of the video near the 3:26 mark, the music picks up a fast beat and the clips switch to match this beat, it changes every beat to the couple, to the band and back and forth till the music slows down, before it slows down their are explosions that match the beat of the music that adds and amplifying factor to the music because the beats become visual. Before this the music slows down and the lighting turns to low key spotlight lighting to match the slower, more dramatic tone of the music video. 

This music video is Hall of fame by The Script and Will.i.am. This video is performance and narrative, as it is performed by both artists in a warhorse but it is broken up with clips form the narrative about a Boxer and a Ballet dancer. The lyrics are amplified by the lip syncing of the artists and illustrated by the narrative of the boxer and ballet dancer as it shows what they are going to become, demonstrating the "hall of fame". The beat of the song can be seen in the clips of the performance as, at the beginning you see the piano being played with directly shows the music and beat but through the clips of the performance you can see the light flickering to the beat. There is a part toward the end where the beat is amplified as the ballet dancer feels the beat from a speaker and the music becomes distorted but the beat is still clear. The music video contains the star image of the lead member of The Script collaborating with Will.I.Am, it is more advertising when both starts are seen on screen.